Latin for “to flow, pour, stream”, FLUO is a project for WINK Public Multimedia’s march 2018 campaign for “WINK & The City”, a campaign meant to gather works of female creatives from Iasi and then turn the city into a public gallery with OOH publicity (Out-Of-Home media). March’s edition was dedicated to femininity and the women working in the creative field in Iasi, and has been created together with the lovely team from Ladies, Wine & Design, Iasi


FLUO revolves around the similitude between water and the element of femininity, and embodies keywords like fluidity, adaptability and naturalness. The finished project, materialized into a bus station, encloses both “FLUO” as a centerpiece, and “Geoshapes”.