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This short case study was created for my Master’s degree and it focuses on the versatility of an illustration and the importance of text and color when creating a poster. It showcases the possibility of reusing old & unused works in order to minimize the time invested in drawing while being on a tight schedule as well as the different ways to take advantage of an illustration.
The project began with a simple landscape A5 drawing of a woman with a mask on her face that I have drawn in my spare time. Months later, the task appeared: use the same illustration and create different posters for movies from different genres. While playing with the colours around, the position of the drawing, the cropping and the fonts, I could easily turn my drawing into a poster for a horror movie, a romantic movie, a thriller and a drama.