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Latin for “to flow, pour, stream”, FLUO is a project for WINK Public Multimedia’s march 2018 campaign for “WINK & The City”, a campaign meant to gather works from creatives from Iasi and then turn the city into a public gallery with OOH publicity (Out-Of-Home media). March’s edition was dedicated to feminity and the women working in the creative field in Iasi and has been created together with the lovely team from Ladies, Wine & Design, Iasi
FLUO revolves around the similitude between water and the element of feminity, and embodies keywords like fluidity, adaptability and naturalness. The finished project, materialized into a bus station, encloses both “FLUO” as a center piece, and “Geoshapes”.